- Marketing Communications audits
Recommendations on how to avoid fragmentation of the brand; strategic solutions.
- Market Research
Focus groups, questionnaire design and quantitative research.
- Brand and corporate reputation management
Positioning and brand development.
- Strategic marketing campaign development
Marketing campaigns that address strategic issues, target the right customers and leverage the brand.
- Issues Management
Managing issues affecting corporate reputation, from product failures to natural disasters to activist campaigns, to prevent the undermining of corporate objectives and to protect the share price.
- Media Management
Strategic use of mass and specialist media, and media management training.
- Change Management Communication
Change management that leverages staff communication to by-pass the blockers and win staff support.
- Sponsorships and Events
Sponsorships should build business and stakeholder relationships and enhance the brand.
- CEO Leadership Positioning
A confidential service to add shareholder value by positioning the CEO as leader in the organisation, the industry and the broader community.